Motivating Sustainable Energy Consumption in the Home

Abstract

Technologies are just now being developed that encourage sustainable energy usage in the home. One approach is to give home residents feedback of their energy consumption, typically presented using a computer visualization. The expectation is that this feedback will motivate home residents to change their energy behaviors in positive ways. Yet little attention has been paid to what exactly motivates such behavioral change. This paper provides a brief overview of theories in psychology and social psychology on what does, and does not motivate sustainable energy action in the home.