Exploring the prevalence of gambling marketing: An analysis of the prevalence of marketing across televised and social media coverage of NBA and NHL in Ontario

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Exploring_the_Prevelance_of_Gambling_Marketing_UoB_CBCNews.pdf (9.19 MB)

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2024-01

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University of Bristol

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This report details the findings of a joint project undertaken as a collaboration between University of Bristol and CBC News. The project deployed well-established data collection and analytic methods to explore the prevalence of gambling-related marketing on television (as broadcasted in Ontario) and social media during basketball (NBA) and ice hockey (NHL) matches between the 25th and 29th of October 2023.

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https://hdl.handle.net/1880/118135
 https://doi.org/10.11575/PRISM/42979

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Alberta Gambling Research Institute

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Permission to include report in repository granted by Raffaello Rossi, January 29, 2024.
Except where otherwised noted, this item's license is described as Permission to include report in repository granted by Raffaello Rossi, January 29, 2024.

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