Regional Marketing Assets: Final Report

Abstract

The Calgary Regional Partnership has embarked on the development of a regional marketing strategy in order to market the region to national and international audiences in alignment with the Calgary Metropolitan Plan’s pillar of “fostering the Calgary region’s economic vitality”.For developing this regional marketing strategy, the CRP has engaged PwC to collect quantitative and qualitative market data about the region’s attractiveness for corporations. The resulting marketing strategy will focus on communicating the value proposition of the Calgary Region to local, national and global audiences of potential businesses, investors and talent.