Gambling advertising: A critical research review

Abstract

This report provides a critical review of research on gambling advertising, with particular attention to studies that concern the impact of such advertising on participation in gambling and the prevalence of problem gambling. Methodological issues and the potential of research approaches to produce reliable results are discussed, providing a basis for recommendations about future studies. The report has been commissioned by the Responsible Gambling Trust in the UK and the aim is that the Trust, other organizations and researchers will find the report useful when forming research priorities and planning studies. More generally, the report serves as an introduction to the topic of gambling advertising.